Cal. Civ. Code § 1798.120
Right to opt out of sale or sharing (CCPA)
In plain English
A consumer can tell a covered business to stop selling or sharing their personal information. "Selling" and "sharing" are defined terms that can reach some advertising-related disclosures even where no money changes hands. Opt-out is different from deletion: the data may remain, but its sale/sharing must stop.
Relevant provisions
- § 1798.120(a) — consumer right to direct a business not to sell or share personal information
- § 1798.120(b)–(c) — third-party restrictions and the opt-out link/notice requirements
Applicability and limits
Limited to businesses covered by the CCPA and to activity that meets the statutory definitions of "sell" or "share". The right is often exercised through a business's "Do Not Sell or Share My Personal Information" link; Global Privacy Control signals are addressed in the regulations.
Opting out of sale/sharing is the right most often confused with deletion. They are distinct, and they do different things to the data.
Official source
- Cal. Civ. Code § 1798.120 ↗Primary authorityhttps://leginfo.legislature.ca.gov/faces/codes_displaySection.xhtml?lawCode=CIV§ionNum=1798.120
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Related authorities
- Right to delete personal information (CCPA) — Cal. Civ. Code § 1798.105
- Florida consumer data rights (Florida Digital Bill of Rights) — Fla. Stat. § 501.705