An authorized-agent data-rights service · prelaunch
Theykeepafileonyou.Wekeepthereceipts.
Sheila is being built to find the companies and data brokers holding your information in the public California registry, send each a proper deletion-and-opt-out request, track the replies, and keep a tamper-evident record of what happened.
Status: the request engine is built and tested offline; sending runs indry-run only. No request has been delivered to a broker yet — and we would rather say so than pretend.
Illustrative case file · synthetic data
DRAFTTo: privacy desk, a registered broker
Coverage starts from the public California (CPPA) data-broker registry — published open data. We are not a scraper and we do not buy data.
Move the pointer across the card · or use the tabs and keyboard.
Every broker holding your number
is a light somebody left on.
Personal information spreads further than any one company will admit: you deal with one business, and identifiers end up with intermediaries, brokers and their customers. Select a stage to see what moves. This is a conceptual model, not a scan of your data.
Illustrative network · synthetic · not a scan of your data
Spread across brokers
recipients structured
Select a stage above to see what typically moves through it.
- 625 registered brokers · CPPA snapshot 2026-11-08
- 601 unique contact addresses
- 0 requests delivered — sending is dry-run
Text equivalent of the network
- You — use a product; some activity is recorded as a by-product.
- Collector — the business you dealt with holds first-party data.
- Intermediary — advertising and analytics partners may receive identifiers or audiences.
- Broker — a business that resells data it did not collect directly.
- Purchaser — insurers, marketers and others buy the product (the documented GM step).
- Downstream — combining and re-use, including for decisions about you.
A request is a document, not a button.
Every recipient gets a jurisdiction-correct request, checked against fixed gates before anything leaves. Replies are classified, and ambiguous ones go to a human — never guessed at. The record below is illustrative: it shows the shape of the process, not a live account.
Complainingisaskill.Handlingitisaservice.
Nobody should have to become a full-time nuisance to get their own data deleted. Sheila is designed to be warm to you and immovable with the people holding your file — escalating on paper, in the right order, with a person reviewing anything that leaves the building.
Just following up on the request above — happy to resend it if it went astray.
The goal isn’t to erase everything.
It is to stop being a product you never agreed to be. Sheila is prelaunch, so this is where the story pauses: join the list and we will tell you when requests can actually go out.
Get in before the doors open.
The service is prelaunch. Join the list and we will tell you when requests can actually go out. No price is advertised until delivery, checkout and legal review are verified.